KAI Launches #ayonaikkereta Campaign to Inspire More Memorable Rail Journeys

PT Kereta Api Indonesia (Persero), or KAI, has brought back its #ayonaikkereta campaign under the theme “Many Destinations, a Million Stories.” The campaign encourages people to enjoy different rail travel experiences, from family trips and exploring new destinations to making everyday journeys more enjoyable.

Speaking at an informal discussion in Jakarta on Wednesday (28 October), KAI Commercial Director Dendy Kurniawan explained that the campaign adopts a fresher, warmer approach that reflects people’s everyday experiences. KAI has also appointed presenter and public figure Ananda Omesh as its Brand Ambassador to encourage people to share their travel experiences and discover more reasons to travel by train.

Through the campaign, KAI aims to highlight the many stories that emerge during a journey. These experiences may include enjoying the scenery along the route, spending quality time with family, or reuniting with loved ones.

Alongside the campaign, KAI introduced several commercial products and programmes designed to meet different passenger needs. One of them is Nusantara Explorer, a super-premium service offering a personalised travel experience.

For onboard dining, Warteg on Train provides home-style Indonesian meals during the journey. Passengers can also use KAILA, KAI121’s AI Service Agent, which provides travel information and assistance 24 hours a day.

KAI is also offering Extra Seat 50%, a programme that allows passengers to purchase the unoccupied seat next to them at a 50% discount, giving them more room to sit comfortably. For families, communities, and groups travelling together, Rame Deals offers package pricing for booking all seats in a single train.

Dendy explained that these services give passengers more options based on their travel preferences, whether they are looking for a premium experience, familiar everyday meals, or arrangements for group travel.

Through its collaboration with Ananda Omesh, product introductions, and creative and digital activities, KAI hopes the #ayonaikkereta campaign will inspire more people to choose trains for their journeys.

With the theme “Many Destinations, a Million Stories,” KAI invites passengers to create new experiences every time they travel. The campaign also highlights the range of services available to make rail journeys more comfortable, convenient, and enjoyable.