KAI Wins Best of the Best Communication Award at BCOMSS 2022

PT Kereta Api Indonesia (Persero) (KAI) received the Best of the Best Communication award at the 2022 BUMN Corporate Communication and Sustainability Summit (BCOMSS), held by the Ministry of State-Owned Enterprises at Istora Senayan, Jakarta, on Wednesday (23 March).

The award was presented by Minister of State-Owned Enterprises Erick Thohir to KAI Director of Finance and Risk Management Salusra Wijaya, who represented KAI President Director Didiek Hartantyo.

"We would like to express our sincere appreciation to the Ministry of State-Owned Enterprises for this prestigious award. This achievement will further motivate KAI's Corporate Communications and Corporate Social and Environmental Responsibility teams to continue creating positive impacts for both the company and the wider community," said KAI President Director Didiek Hartantyo.

KAI's communication campaign titled "Get Vaccinated First, Then Travel by Train" won First Place in the Social Media & Corporate Campaign category, earning KAI the title of Best of the Best Communication at BCOMSS 2022. The campaign highlighted KAI's role in promoting the importance of COVID-19 vaccination as a requirement for train travel through social media and other digital platforms.

KAI actively and consistently promoted COVID-19 vaccination through various communication channels, including the KAI Access application, internal and external influencers, media coverage, the KAI website, the Ministry of State-Owned Enterprises portal, and the SOE Social Media Rangers network. Between July and December 2021, KAI's social media posts related to COVID-19 vaccination reached 4.8 million users and generated engagement from 277,000 users. During the same period, 91,275 people received COVID-19 vaccinations at KAI stations.

"Through our intensive vaccination campaign, KAI has supported the Government's national vaccination programme. This initiative is aimed at accelerating Indonesia's recovery from the impacts of the COVID-19 pandemic," said Didiek.

In addition to receiving the Best of the Best Communication award, KAI also earned several other recognitions at BCOMSS 2022, including Best Public Information Disclosure, Second Place in the Sustainability category for the Community Involvement & Development – Health Programme through the Covid RailClinic initiative, as well as First Place and Third Place in the Content Creator category, awarded to Mochamad Khafid Miftakhurrizki and Febrian Kusuma Wardana, respectively.

Special Staff III to the Minister of State-Owned Enterprises Arya Sinulingga explained that BCOMSS is organised by the Ministry as a form of appreciation for the achievements of state-owned enterprises in both internal and external communications. He expressed hope that the awards would encourage SOEs to continue improving their performance, noting that the judging process was conducted objectively by experts in their respective fields, including Najwa Shihab, J. Ansye Sopacua, Yoris Sebastian, Maria R. Nindita Radyati, Tedi Bharata, and Arya Sinulingga. (Public Relations KAI)