Building Reputation Well, KAI Wins 2 Prestigious AwardsBuilding Reputation Well, KAI Wins 2 Prestigious Awards

At the 2022 Indonesian Public Relations Summit themed “Rebuilding with Reputation” at the JS Luwansa Hotel, Jakarta, Friday (29/7), KAI successfully won two prestigious awards, namely the Corporate Reputation Award in the Transportation Category and the 2022 Indonesian Most Prominent PR Persons award for KAI VP of Public Relations Joni Martinus. This prestigious event was attended by public relations practitioners, company leaders, ministries, institutions, and other organizations.

KAI Vice President of Public Relations Joni Martinus receiving the 2022 Corporate Reputation Award in the Transportation Category at the JS Luwansa Hotel, Jakarta, Friday (29/7)

“Thank you for the appreciation and awards given to KAI. This will certainly further stimulate and motivate KAI personnel to improve services to customers through continuous adaptation and innovation. This award also serves as an encouragement to provide an even greater positive impact for the company,” said Joni.

Joni also conveyed that a Public Relations (PR) professional must care about various changes in information flows and the dynamics of environmental conditions, both negative and positive. A good PR professional must be quick and responsive to developing strategic issues and capable of delivering actual corporate actions and issues accurately and reliably.

This award was given based on the thought that PR plays a significant role in building corporate reputation while being at the forefront of guarding the organization's image. The corporate reputation assessment covers several parameters, namely Business & Commercial Reputation, People & Leadership Reputation, and Social & Citizenship Reputation.

Founder & CEO of The Iconomics Bram S. Putro stated that this year, The Iconomics presents awards that are increasingly robust for public relations/PR personnel.

“We continue to refine the awards year after year. This year, it is not only the PR Persons Awards 2022 and Corporate Reputation Awards 2022. We also present the PR Strategy Awards 2022. That is the newest addition this year,” he said.

KAI also received the PR Person Awards 2022, won by KAI VP of Public Relations Joni Martinus as the Indonesian Most Prominent PR Person. This appreciation was given to individuals who play a major role in public relations within their respective institutions. The winners of this PR Person Award were selected based on criteria established by Iconomics Research, which involved public relations observers and other media.

Iconomics' evaluation criteria for the PR Person Awards 2022 are based on three aspects: Exposure, Influence, and Creativity. Exposure refers to individuals who have personal brand awareness among the media and the public. Influence refers to individuals who possess influence in terms of shaping opinions and thoughts of the media and the public. Meanwhile, Creativity represents individuals who have a dynamic and creative approach to executing their institution's communication.

This appreciation for PR/public relations practitioners is expected to give rise to innovative and creative PR professionals and encourage other PR practitioners to enhance their roles in shaping corporate image.