KAI Launches IP Contest by KAI 2026, Offering a Grand Prize of IDR 50 Million for Creative Works Shaping KAI's New Brand Identity

PT Kereta Api Indonesia (Persero) (KAI) has launched IP Contest by KAI 2026, a creative competition that invites the public to contribute original works that could become part of KAI's future brand identity. Carrying the theme #TimeForCreativityToBecomeIdentity (#SaatnyaKreativitasMenjadiIdentitas), the competition encourages participants to express ideas, characters, and creative concepts inspired by the world of rail transportation.

KAI Vice President of Corporate Communication Anne Purba said that IP Contest by KAI 2026 is part of the company's effort to strengthen its connection with the public. According to Anne, KAI's ongoing transformation should continue to be communicated through fresh, creative, and engaging approaches that resonate across generations.

"KAI is opening the door for the public to help shape the company's future identity. Through IP Contest by KAI 2026, we hope to inspire creative works that strengthen the emotional connection between KAI, our customers, and Indonesia's creative community," Anne said.
The competition is open to all Indonesian citizens and will run from 21 June to 26 July 2026. Each participant may submit up to three entries through the official website at https://ipcontest.kai.id.

KAI has prepared attractive prizes for the winners. The Grand Prize winner will receive IDR 50 million, while three Nominee Winners will each receive IDR 2.5 million.

In addition to cash prizes, the winners will receive a trophy, certificate, exclusive merchandise, and Luxury Train travel vouchers. As part of the competition campaign, KAI will also award e-wallet prizes to three selected voters.

Anne added that rail transportation offers countless stories that can inspire creative ideas, ranging from passenger journeys, station experiences, and frontline service to rolling stock design and people's everyday experiences using public transportation.

"KAI's identity continues to evolve alongside the experiences of our customers. That is why creative works developed by the public can serve as an important bridge in presenting KAI as a public transportation brand that is approachable, relevant, and easily recognized," Anne added.

Through IP Contest by KAI 2026, KAI hopes to discover creative works with distinctive characters that will enrich the company's communication with the public. The competition also provides an opportunity for creators from across Indonesia to contribute to building a KAI brand identity that continues to evolve with the times.

"KAI invites the public to participate by submitting their best creative works throughout the competition period. Complete information and registration for IP Contest by KAI 2026 are available at https://ipcontest.kai.id,"

Vice President Corporate Communication