LRT Jabodebek Offers Branding Collaboration Opportunities on Trains and Stations

LRT Jabodebek is opening opportunities for companies to collaborate through branding programs on trains, stations, and station naming rights. With an average of around 80,000 daily users on weekdays and 35,200 users on weekends in September 2024, LRT Jabodebek offers a major opportunity for business partners to gain broad brand exposure among the public.

Currently, LRT Jabodebek operates 18 stations connected to various transportation modes, including Whoosh high-speed rail, KAI Commuter, TransJakarta, and other public transport services. This strong connectivity expands user reach, giving business partners greater exposure through branding programs and station naming rights.

Through the station naming rights program, partners not only gain visual exposure but also receive direct brand mentions in every LRT Jabodebek journey. Every departure and arrival announcement includes the partner’s brand name, creating continuous opportunities to strengthen brand awareness in passengers’ minds.

In addition, advertising programs on trains and stations allow partners to display their messages to tens of thousands of daily users. This repeated exposure ensures that brand communication is consistently seen and reinforced among passengers.

For partners, LRT Jabodebek also provides opportunities to market products through vending machines located across stations. With high daily passenger volumes, this becomes an effective way to reach consumers and increase product sales.

Currently, LRT Jabodebek has established partnerships with several brands, including station naming rights for Pancoran Station by Bank BJB, Dukuh Atas Station by BNI, as well as special livery collaborations with selected brands.

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